Google adWords 新界面增強 Conversions 計算

四月 10, 2009

Google在六小時前於Twitter宣佈"Updates to AdWords conversion metrics“, 讓追蹤廣告更加方便…

根據這則訊息"Google AdWords to Update Conversion Metrics in New Interface“, 從原本1-per-click到many-per-click, 也就是說原本某人點選廣告達成交易後, 如果後續交易沒有透過原本的click也會在many-per-click顯示

“Conversions" 表示 (1-per-click), 而 “Transactions" 表示 (many-per-click)

Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count.
Another way to say this is that conversions (1-per-click) will count at most one conversion per click. These metrics are useful for measuring conversions approximating unique customer acquisitions (e.g. leads).

Other metrics related to Conversions (1-per-click) are:
– Conversion Rate (1-per-click): Conversions (1-per-click) divided by total clicks.
– Cost/Conv. (1-per-click): Total cost divided by conversions (1-per-click)

Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click.
These metrics are useful for measuring conversions that are valuable every time they happen (e.g. ecommerce transactions).

Other metrics related to conversions (many-per-click) are:
– Conversion rate (many-per-click): Conversions (many-per-click) divided by total clicks. Note that because you may receive more than one conversion per click, this conversion rate may be over 100%.
– Cost / Conv. (many-per-click): Total cost divided by conversions (many-per-click).

當然這個不算新功能, 只是提供更方便的界面可以做到這個功能

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