Search Engine Optimization 搜尋引擎最佳化的幾個問題(2)

延續上一篇"Search Engine Optimization 搜尋引擎最佳化的幾個問題(1)“, 我們繼續來談其他問題…

Q: Do inbound links from other sites owned by the same company help or hurt rank? 自己公司的自我連結是否有益或有害於ranking?

A: I’ve see SEOs have 1000 or 2000 different domains and cross-link them. I definitely would not recommend that… if you run a sporting goods site, and you link to your sister companies for camping and tailgating equipment, that’s good for the user…Put yourself in the user’s seat, and do what makes sense for these links. Good luck! SEO式的胡亂連結並不推薦, 但合理的連結可以接受, 只要站在讀者的角度有意義的連結都算OK

最後那句Good luck…有點毛骨悚然吧, 有些好自為之的意涵, Google並非全然沒發現non-sense link, 只是要不要處理的問題, 如果被處理到…就全盤皆輸了…還是Good luck…保重吧, 合理的連結可以接受, 但是如果是無意義的大量連結就盡量避免吧

Q: Will Webmaster Tools ever give us an option to “disassociate" from sites that link to us? This feature exists in Yahoo’s Site Explorer, but not Webmaster Tools. 是否在Webmaster Tools提供拒絕對方連結的功能?

A: So far because we work really hard to make it so that one site can’t hurt another site, we haven’t really offered this…So that’s a challenge, and since we haven’t seen a need for it yet, that’s why we haven’t offered it yet. 對方的連結並不會影響, 目前沒看出有這個需求

Google的演算法中, 他站的連結並無法去搞亂另外站台的ranking, 真的如此嗎?

Google的假設是壞站可能會連到好站, 但好站不會連到壞站, 但是如果你有透過交換連結, 你如何知道對方何時會變成壞站? 更多詳細內容, 我們後續再討論

Q: Does Google plan to let us see rankings/positions of keywords in the webmaster tool? 是否會在webmaster tool工具中, 可以查詢關鍵字的ranking?

A: We already do, for a limited number of keywords, in the “Top search queries" section of Webmaster Tools. While we generally don’t comment on future features or plans, expanding this functionality is certainly an idea that’s been suggested to us. 已經如此做了, 增強的功能也進行中

Google Webmaster Tool中的查詢關鍵字ranking, 目前功能並不完善, 顯示的排名也似乎與實際資料有落差

Q: Until recentley (the last six months or so) a high ranking was achievable by submitting articles to article directories (providing they were 40%-60% unique), it no longer seems to be the case. Have links from article sites been de-valued at all?
目前一些文章目錄網站的效果是否降低?

A: In my experience, not every article directory site is high-quality. Sometimes you see a ton of articles copied all over the place, and it’s hard to even find original content on the site. The user experience for a lot of those article directory sites can be pretty bad too. So you’d see users landing on those sorts of pages have a bad experience.
If you’re thinking of boosting your reputation and getting to be well-known, I might not start as the very first thing with an article directory. Sometimes it’s nice to get to be known a little better before jumping in and submitting a ton of articles as the first thing.
有些文章目錄網站品質並不高, 並不建議利用文章目錄網站來提高曝光度

文章目錄網站品質不一, 所以在把文章丟到文章目錄網站前, 應先好好審視品質, 否則只是白費功夫, 但是優秀的文章目錄網站還是具有一定的效果

Q: For SEO, I’d like to improve my rankings by removing technical obstacles (starting with dynamic URL parameters), what are the most important site fixes to make and how can I document before and after success metrics using the Google Webmaster Tool?
如何有效找出網站技術缺失並修改?

A: To check the crawlability of your site, I would recommend crawling your site with a crawler like Xenu’s Link Sleuth (freeware, for Windows). Doing that gives you a rough look at how search engines view your site and can point you towards areas where crawlers get stuck in a loop or start crawling duplicates based on the URL parameters.
應先了解搜尋機器如何抓取你的站台

以搜尋引擎的角度來審始自己的網站是很重要的, 可以利用Google工具或一些免費工具來看哪些抓取會有困難, 然後修正

Q: Are .gov and .edu back links still considered more “link juice" than the common back link?
如果有被政府或教育單位連接, 是否比一般連結有效?

A: This is a common misconception–you don’t get any PageRank boost from having an .edu link or .gov link automatically.
沒有分別

常常有人認為被政府或教育單位連接, 其PageRank/SERP表現會更好, 其實不是, 只是可能因為能導入流量而引起效果, 與gov/edu並沒有直接關係

後續問題分析還有很多內容, 容後再續…繼續看"Search Engine Optimization 搜尋引擎最佳化的幾個問題(3)"

相關參考: 搜尋引擎最佳化SEO指南

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