我們在2007年的文章”社交網路 Facebook v.s. Linkedin v.s Myspace“談過MySpace,當時它的流量還在Facebook之上,到了2009年的文章”Social Network : Facebook v.s. Myspace v.s. Linkedin“再談到時,Myspace的大勢已去 …
2009年前Facebook首席營運主管(COO) Owen Van Natta跳到Myspace當CEO,但又於2010年初閃電離職,Myspace大概目前是內憂外患的局面,但是據悉Myspace正在找SEO Manager,如果你符合以下條件的話,可以申請看看 …
負責項目:
1)Working with Product and Technical teams to get SEO requirements implemented within new products and pages on MySpace.
2)Responsible for creating PRDs (Product Requirements Document) with SEO requirements for Product Development initiatives and efforts. The document would include Meta Data, URL and Site Architecture requirements, along with Internal Link Architecture Requirements.
3)Maintain and build key business relationships throughout MySpace to increase the SEO team visibility, while trying to move key initiatives forward.
4)Doing SEO research including keyword research, competitive analysis and opportunity analysis to help with strategic initiatives
必備條件:
1)4+ years experience in SEO
2)Deep knowledge and understanding of SEO
3)Working knowledge of Social Media Marketing
4)Experience with Analytics and Reporting
5)Ability to create reports with Microsoft Word, Excel, Powerpoint
看起來Myspace的條件還蠻容易符合的,只是不知道誰有膽識去申請了 …
但是問題是 … 為何Myspace這樣的社交網站需要SEO?? 其實就是我們前面說過的Social+Search,如果能夠讓Myspace使用者既有社交功能,又能夠在Search Engine的SERP優秀表現,那麼就還有機會翻身 … 況且目前Google、Yahoo與bing都只注意Facebook、Twitter,大概也讓Myspace難以忍受吧!
由Myspace的development platform看,加上這次SEO Manager的徵人,其實Myspace只是運氣差一些,如果Facebook沒有好好處理privacy的問題,也許改天Myspace會有翻盤的一天 … 再怎麼大的公司,隨時都有可能毀於一旦的!